Most people find the whole lead generation process to be too labor intensive and take too much time, but it can and should be easy once you get the hang of it.
First, not all leads are born equal. What you want in order to effectively close your leads is a highly qualified lead, meaning the contact info of an individual who has somehow expressed an active interest in your product, service or opportunity. The challenge is some corporations keep their lead generation and sales departments separate. So some other person might have the task of creating leads and receive payment for volume. So they produce any kind of lead and pass them on to you. Some might be qualified, some might not be qualified.
Which is upsetting and frustrating to say the least and if part of your income relies on commission from sales, you are most probably going to get ticked off once more. But do not get annoyed, what’s better is just to create your own massive lead generation process and be done with it. If you are the one receiving these non qualified leads from whatever company lead generation process they have ready, you are simply wasting irreplaceable time. Because you’ll make much more if you spend most of your time and energy presenting only to qualified prospects.
You’ll make a lot more sales a lot easier with your own lead generation process. By having your own system, you’ll still get the occasional less than desirable lead but primarily you’ll be flooded with more quality prospects raising their hand to do business with you. When you have all these leads calling you and asking for you to sell them, you’ll be able to hand pick the very best to do business with.
People like to deal with those companies they trust. Having name or brand recognition can help your lead generation process greatly. You should always look to add a couple of trustworthy elements like featuring products by the best known companies you use, or testimonials from well known or local users of your products. If you’re completely brand new, throw in a couple brand logos you deal with in your marketing letters to create that comfort level.
Always have a particular target market in mind before planning any prospecting, advertising or informational reports. Who, specifically, is the individual you wish to attract. How old are they? What quantity of money do they make? What is their average level of education? Write or design all your promoting pieces to match these demographics and you’ll raise your results. As an example, if you offer mens work boots, writing to all men generically, including those who work in an office, doesn’t make any sense. Write specially for your target market.
With the onslaught of the internet, the lead generation process has become completely systematic. Now, instead of chasing after prospects to pitch at them, you can use the power of the internet to discover what your target market is interested in and set up your marketing to make it easy for them to find and buy from you.
We have more information on lead generation processes here, and if you scroll through the JediService.com’s site you can find and choose the best lead generation system for you.
Learn more about lead generation. Stop by our site where you can find out all about internet marketing resources and what it can do for you.. This article, Is Your Lead Generation Process Flawed? is released under a creative commons attribution license.
